I'm Ella, the founder of Cloak Supply.
My parents, my role models, immigrated to Los Angeles from Seoul with $500. With that they made a life for their family. They worked tirelessly to raise two kids in a country where they barely spoke the language. What I learned and witnessed was the possibility to achieve your dreams from almost nothing, despite the obstacles.
Growing up in as an Asian American in California, believe it or not, I didn’t wear sunglasses because I couldn’t find frames that fit my face or looked good. It was kind of emblematic of how I felt growing up as an immigrant. I didn’t look like the girl next door. I didn’t “fit” in. It wasn’t until I started to work and travel in Asia did I realize that frames that would fit and flatter my face existed. This particular eyewear type was called “Asian Fit." I know, it sounds weird, but it opened my eyes to the issue at hand—there were sunglasses out there that fit me, but I didn't even know what to look for.
After many conversations with friends from all around the world, I quickly realized that finding sunglasses that fit was an issue for lots of people. I wanted to find a way to connect people to the sunglasses they love, the knowledge to find a frame that finally fits, and the confidence that comes with the perfect pair of sunnies.
What We Stand For/Our Vision
Our company was founded on the belief that sunglasses are more than just an accessory item. They’re weapons for badassery. But it takes the perfect pair to power your inner superhero—and they aren’t found easily.
We start one step ahead with an independently curated selection of the best shades around. Then, we take a fit first approach, allowing you to filter on your individual style preferences and facial features. This will match you with a number of options and you pick the ones that make you feel amazing. Sounds pretty great, right?
At Cloak Supply, our mission is to remove the one-size, one-style-suits-all model with one that honors the diverse makeup of the world we live in—one that sees everyone, and allows everyone to be seen.
We supply sunglasses, for superhumans.